What does "Being Sustainable" Really Mean?

August 9, 2022
min read
Holly keeNAN
Environmental journalist
Outdoors enthusiast

The origin of the word 

In 1987, The UN and a group of environmental experts came together to discuss the causes of rising environmental issues and their connection with industrial and economic growth. They defined the term ‘sustainable development’ as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” 

In today’s society this is still the most commonly accepted definition of sustainability. However, companies, governments and organizations have often misused the word leading it down a long, obscure road. 

What sustainability means for businesses 

In today's economy, the word ‘sustainable’ is often used as a marketing tool for companies and organizations. Businesses are investing more money into successfully communicating their so-called ‘sustainable triumphs’ rather than actually creating radical change when it comes to helping the planet. Understandably, businesses want to be successful and make a profit, but misleading statements will only take us further into the rabbit hole. 

So, how do we even begin to get ourselves out.


We’re building a community for like-minded people making the effort to consume products in a conscious way that reduces waste and helps save the planet.

We’re a community of thrifters.

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